Waukesha, WI

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Why Choose Waukesha Metro?

Houck Transit Advertising – Waukesha, WI

In Waukesha, where the historic downtown meets the growing suburbs, buses play a vital role in connecting the community. Whether it’s commuters heading to work, students traveling to Carroll University, or residents exploring Frame Park or the Fox River, transit advertising puts your brand right in the heart of their daily routines.

Stand Out in Waukesha – Bus advertising offers a powerful way to make your brand visible throughout Waukesha. As buses travel through busy areas like East Moreland Boulevard, Grand Avenue, and along the Fox River Parkway, your message moves with them. With bold, eye-catching designs, bus ads ensure that your brand stands out, grabbing attention from pedestrians, drivers, and commuters in the city’s most trafficked areas.

Reach Waukesha’s Active Community – In Waukesha, where people are always on the go—whether shopping downtown, attending local events, or enjoying the city’s parks—transit advertising gives you direct access to a real, mobile audience. With most people spending 70% of their time outside their homes, bus ads deliver your message in a way that’s impossible to miss, unlike digital ads that often get lost in online clutter.

Let Houck Transit Advertising drive your message across Waukesha, reaching residents where they live, work, and play. Make a lasting impression on a community that’s always moving, and let your brand travel with them throughout the city.

Full market coverage
Reach a broad audience
High impact, fiscally efficient advertising medium
Movement of buses draw attention to your message

Waukesha, WI By the Numbers

Population

71,158

Median Age

40.5

Household Income

$81,480

Employed Population

41,302

shopping
Shopping Centers

Brookfield Square, The Corners of Brookfield , North St. Market, Brookfield Fashion Center, Galleria Plaza, Shoppes at Fox River, Westbrook Shopping Center, Harvard Square, Brownstones Shopping Center, Silvernail Shopping Center, Kohls Department Stores, Meijer, Pick N Save, Woodman's, Walmart, Sam's Club, Target, Menards, Home Depot

medical
Medical Facilities

Waukesha Memorial Hospital, Froedtert and The Medical College of Wisconsin Central Waukesha Health Clinic, Pro Health Clinics, Woodland Health Center, Sixteenth Street Community Health Center, St Josephs Medical Clinic,

colleges
Colleges and Universities

WCTC- Pewaukee and Downtown Waukesha campuses, University of Wisconsin Milwaukee at Waukesha, Carroll University, Concordia University, Herzing University, Upper Iowa University

more
More

Library, YMCA, Waukesha County Museum, Social Security Administrative Offices, Government Offices, All Waukesha Public High Schools and Middle Schools, Ingleside Hotel, Frame Park, Senior Center

Waukesha Metro In Focus

Cities Served: Waukesha, Brookfield, Pewaukee

bus
Vehicles

20

route
Routes

10

population
Ridership

464,344

Placement Options

  • Bus
    Bus
  • Paratransit
    On Demand

Frequently Asked Questions

Who designs my transit campaign?

We welcome you to share your own design with us, or let our talented in-house design team create a custom design for you from scratch—at no extra cost! Our experienced team crafts hundreds of unique and impactful transit campaigns each year, ensuring your brand stands out and resonates with your audience. Whether you’re providing existing artwork or seeking a fresh, original concept, we’re here to bring your vision to life with creativity and expertise.

Where does my bus go?

In most markets, buses rotate across all routes consistently throughout the month, maximizing the reach of your message. This rotational system allows your advertisement to be seen multiple times by a diverse audience as it travels through commercial, industrial, and residential zones. By covering various routes, your message gains repeated exposure in high-traffic areas, building brand awareness and effectively connecting with different segments of the market on a regular basis. This approach ensures that your message not only reaches but resonates with a broad audience across the entire area multiple times each month.

How much does a bus campaign cost?

Our team consists of transit advertising experts dedicated to delivering exceptional value, regardless of your budget. We understand the unique needs of each client and offer a range of flexible advertising options tailored to fit various financial plans. Our solutions are designed to elevate your brand, ensuring it reaches and resonates with your target audience. From strategic ad placements to comprehensive marketing campaigns, we work closely with you to align our services with your specific goals, helping you achieve impactful results.

How do I make my campaign stand out?

To make your campaign stand out, our design and account teams will work closely with you at every step, to help bring your vision to life in the most effective way possible. This collaboration will ensure that your campaign truly resonates with your target audience. With a focus on impactful and creative solutions, we’re committed to not only meeting but exceeding your expectations. From concept to execution, we prioritize your goals and provide dedicated support to maximize the success and effectiveness of your campaign, helping you achieve meaningful connections and measurable results.

Waukesha, WI Market Contacts

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