SMART, MN

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Why Choose Southern Minnesota Area Rural Transit?

Southern Minnesota Area Rural Transit (SMART)

SMART (Southern Minnesota Area Rural Transit) is your gateway to connecting with local communities in a meaningful way. Our buses travel through Southern Minnesota’s rural and suburban areas, helping people reach work, school, shopping, and essential services. Advertising with SMART places your brand right in front of your target audience, embedded in their daily routines.

A SMART bus ad is designed to catch the eye and make a lasting impact as it moves through Southern Minnesota’s unique landscapes, reaching both riders and passersby. In a world dominated by digital distractions, SMART transit advertising offers a genuine, effective way to connect with real people where they live, work, and play.

Stand out and make an impression that lasts – reach Southern Minnesota with SMART transit advertising.

SMART, MN By the Numbers

Population

105,521

Median Age

40.1

Household Income

$60,215

Employed Population

34,942

shopping
Shopping Centers

Medford Outlet Center, Austin Town Center, Northbridge Mall, Sterling Shopping Center

medical
Medical Facilities

Mason City Clinic, Mayo Clinic Health System, Albert Lea VA Outpatient, Althing Clinic, HELP Care Clinic, Austin Medical Center, Owatonna Hospital, Owatonna Mayo Clinic, Balanced Healthcare Centers, Steele County Public Health, Waseca County Public Health, South Central Human Relations, Waseca Medical Center

colleges
Colleges and Universities

Riverland Community College

more
More

SPAM® Museum, Hormel Historic Home, Jay C. Hormel Nature Center, State School Orphanage Museum, Minnesota State Public School Orphanage Memorial Garden, Kaplan's Woods Parkway, Reptile & Amphibian Discovery (RAD) Zoo, Myre-Big Island State Park, Freeborn County Historical Museum, Albert Lea Lake, Marion Ross Performing Arts Center

Southern Minnesota Area Rural Transit In Focus

Cities Served: Albert Lea, Owatonna, Waseca, & Austin

bus
Vehicles

35

route
Routes

5

population
Ridership

272,878

Placement Options

  • Paratransit
    On Demand

Frequently Asked Questions

Who designs my transit campaign?

We welcome you to share your own design with us, or let our talented in-house design team create a custom design for you from scratch—at no extra cost! Our experienced team crafts hundreds of unique and impactful transit campaigns each year, ensuring your brand stands out and resonates with your audience. Whether you’re providing existing artwork or seeking a fresh, original concept, we’re here to bring your vision to life with creativity and expertise.

Where does my bus go?

In most markets, buses rotate across all routes consistently throughout the month, maximizing the reach of your message. This rotational system allows your advertisement to be seen multiple times by a diverse audience as it travels through commercial, industrial, and residential zones. By covering various routes, your message gains repeated exposure in high-traffic areas, building brand awareness and effectively connecting with different segments of the market on a regular basis. This approach ensures that your message not only reaches but resonates with a broad audience across the entire area multiple times each month.

How much does a bus campaign cost?

Our team consists of transit advertising experts dedicated to delivering exceptional value, regardless of your budget. We understand the unique needs of each client and offer a range of flexible advertising options tailored to fit various financial plans. Our solutions are designed to elevate your brand, ensuring it reaches and resonates with your target audience. From strategic ad placements to comprehensive marketing campaigns, we work closely with you to align our services with your specific goals, helping you achieve impactful results.

How do I make my campaign stand out?

To make your campaign stand out, our design and account teams will work closely with you at every step, to help bring your vision to life in the most effective way possible. This collaboration will ensure that your campaign truly resonates with your target audience. With a focus on impactful and creative solutions, we’re committed to not only meeting but exceeding your expectations. From concept to execution, we prioritize your goals and provide dedicated support to maximize the success and effectiveness of your campaign, helping you achieve meaningful connections and measurable results.

SMART, MN Market Contacts

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