La Crosse, WI

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UW Health bus wrap ad rolling through downtown La Crosse

Why Choose Municipal Transit (MTU)?

Houck Transit Advertising – La Crosse, WI

In La Crosse, where the Mississippi River meets a vibrant community, buses are a vital part of daily life. Whether locals are commuting to work, visiting the lively downtown, or enjoying the scenic beauty of Riverside Park, transit advertising puts your brand right alongside them. It’s the perfect way to reach your audience where they live, work, and play.

Stand Out in Scenic La Crosse – With La Crosse’s bustling streets and scenic backdrop, bus ads offer a unique opportunity to get your brand noticed. As buses make their way along Losey Boulevard, through downtown, and past landmarks like Grandad Bluff and UW-La Crosse, your message travels right with them. A large, moving bus ad is impossible to miss and ensures your brand stands out from the crowd.

Connect with an Active Community – La Crosse is a city that’s always on the move, with residents and visitors alike spending time outdoors, shopping, and enjoying local events. Transit advertising offers a direct way to reach this engaged, mobile audience in real time. Unlike digital ads that can get lost in online noise, bus ads connect with real people in their daily routines, making a lasting impression.

With Houck Transit Advertising, your message will travel across La Crosse, from the riverfront to the bluffs, reaching your audience in the places they love. Let your brand be part of the city’s everyday rhythm, leaving an unforgettable mark on your target audience.

Full market coverage
Reach a broad audience
High impact, fiscally efficient advertising medium
Movement of buses draw attention to your message
Electric bus wrapped with a green advertisement for Xcel Energy

La Crosse, WI By the Numbers

Population

139,042

Median Age

37.7

Household Income

$69,043

Employed Population

73,715

shopping
Shopping Centers

Valley View Mall, Village Shopping Center, Shelby Mall, Bridgeview Plaza, and historic downtown shopping

medical
Medical Facilities

Mayo Clinic Health System, Gunderson Lutheran Center, Alliance Womens Clinic, Viaro Health, VA Clinic

colleges
Colleges and Universities

UW La Crosse, Viterbo University, Western Technical College

more
More

La Crosse Municipal Airport, Riverside Park, La Crosse Center, Airport Industrial Park, Children’s Museum, Veteran’s Memorial Field Sports Complex, Oktoberfest, Capland Park and Loggers Field

Municipal Transit (MTU) In Focus

Cities Served: Onalaska, French Island, La Crescent

bus
Vehicles

20

route
Routes

10

population
Ridership

606,371

Placement Options

  • Bus
    Bus

Frequently Asked Questions

Who designs my transit campaign?

We welcome you to share your own design with us, or let our talented in-house design team create a custom design for you from scratch—at no extra cost! Our experienced team crafts hundreds of unique and impactful transit campaigns each year, ensuring your brand stands out and resonates with your audience. Whether you’re providing existing artwork or seeking a fresh, original concept, we’re here to bring your vision to life with creativity and expertise.

Where does my bus go?

In most markets, buses rotate across all routes consistently throughout the month, maximizing the reach of your message. This rotational system allows your advertisement to be seen multiple times by a diverse audience as it travels through commercial, industrial, and residential zones. By covering various routes, your message gains repeated exposure in high-traffic areas, building brand awareness and effectively connecting with different segments of the market on a regular basis. This approach ensures that your message not only reaches but resonates with a broad audience across the entire area multiple times each month.

How much does a bus campaign cost?

Our team consists of transit advertising experts dedicated to delivering exceptional value, regardless of your budget. We understand the unique needs of each client and offer a range of flexible advertising options tailored to fit various financial plans. Our solutions are designed to elevate your brand, ensuring it reaches and resonates with your target audience. From strategic ad placements to comprehensive marketing campaigns, we work closely with you to align our services with your specific goals, helping you achieve impactful results.

How do I make my campaign stand out?

To make your campaign stand out, our design and account teams will work closely with you at every step, to help bring your vision to life in the most effective way possible. This collaboration will ensure that your campaign truly resonates with your target audience. With a focus on impactful and creative solutions, we’re committed to not only meeting but exceeding your expectations. From concept to execution, we prioritize your goals and provide dedicated support to maximize the success and effectiveness of your campaign, helping you achieve meaningful connections and measurable results.

La Crosse, WI Market Contacts

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