Columbia, MO

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Aerial view looking over Columbia, MO

Why Choose Go COMO?

Houck Transit Advertising – Columbia, MO

In Columbia, buses are at the heart of daily life, connecting people from all walks of life to the places they need to be. Whether it’s students commuting to the University of Missouri, residents shopping downtown, or locals heading to events at The District, transit advertising gets your brand in front of a constantly moving audience.

Stand Out in the Show-Me State – Bus advertising is a powerful way to catch attention in Columbia. As buses move through key routes like Providence Road, Broadway, and across the Mizzou campus, your brand is showcased in a bold and engaging way. The size and motion of bus ads make them impossible to ignore, ensuring your message sticks with locals as they travel through the city.

Connect with an On-the-Go Community – With most of Columbia’s population spending much of their time outside—whether working, attending classes, or exploring the town—transit ads offer the perfect way to reach real people as they navigate their daily routines. Unlike the unpredictability of online ads and digital noise, bus ads deliver your brand to a live, local audience, guaranteeing meaningful exposure.

Let Houck Transit Advertising drive your brand forward in Columbia, ensuring your message resonates with a community that’s always on the move.

 

Full market coverage
Reach a broad audience
High impact, fiscally efficient advertising medium
Movement of buses draw attention to your message
Columbia College advertisement wrap on a bus in Columbia

Columbia, MO By the Numbers

Population

211,078

Median Age

32.7

Household Income

$65,863

Employed Population

108,392

shopping
Shopping Centers

Forum Shopping Center, Columbia Mall, Broadway Shopping Center, The Broadway Shops, Rock Bridge Shopping Center, Cross Roads, Fairview Market Place, Stadium Plaza Shopping Center, Parkade Plaza, Village South Shops, The District

medical
Medical Facilities

Boone Medical Group, U of Columbia Hospital, U of MO Health Care, Boone Hospital Center, Alliance Rehab, Columbia VA, MO Medical Group MMG, Columbia Urgent care, Mizzou Urgent Care

colleges
Colleges and Universities

U of Missouri, Columbia College, Stephens College, MACC-Columbia

more
More

Museum of Art and Archaeology, Museum of Anthropology, Mizzou Arena, Francis Quadrangle, MLK Memorial, Columbia Regional Airport, Stephens Lake Park, Rose Music Hall, ARC, Living Windows, Caspen Park

Panera bread partial wrap on a bus in Columbia

Go COMO In Focus

bus
Vehicles

20

route
Routes

8

population
Ridership

1,089,440

Placement Options

  • Bus
    Bus
  • Paratransit
    On Demand

Frequently Asked Questions

Who designs my transit campaign?

We welcome you to share your own design with us, or let our talented in-house design team create a custom design for you from scratch—at no extra cost! Our experienced team crafts hundreds of unique and impactful transit campaigns each year, ensuring your brand stands out and resonates with your audience. Whether you’re providing existing artwork or seeking a fresh, original concept, we’re here to bring your vision to life with creativity and expertise.

Where does my bus go?

In most markets, buses rotate across all routes consistently throughout the month, maximizing the reach of your message. This rotational system allows your advertisement to be seen multiple times by a diverse audience as it travels through commercial, industrial, and residential zones. By covering various routes, your message gains repeated exposure in high-traffic areas, building brand awareness and effectively connecting with different segments of the market on a regular basis. This approach ensures that your message not only reaches but resonates with a broad audience across the entire area multiple times each month.

How much does a bus campaign cost?

Our team consists of transit advertising experts dedicated to delivering exceptional value, regardless of your budget. We understand the unique needs of each client and offer a range of flexible advertising options tailored to fit various financial plans. Our solutions are designed to elevate your brand, ensuring it reaches and resonates with your target audience. From strategic ad placements to comprehensive marketing campaigns, we work closely with you to align our services with your specific goals, helping you achieve impactful results.

How do I make my campaign stand out?

To make your campaign stand out, our design and account teams will work closely with you at every step, to help bring your vision to life in the most effective way possible. This collaboration will ensure that your campaign truly resonates with your target audience. With a focus on impactful and creative solutions, we’re committed to not only meeting but exceeding your expectations. From concept to execution, we prioritize your goals and provide dedicated support to maximize the success and effectiveness of your campaign, helping you achieve meaningful connections and measurable results.

Columbia, MO Market Contacts

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