The Client
Houck Transit Advertising partnered with Explore Minnesota and the Southern Minnesota Tourism Association to promote travel to and within Minnesota’s southern region.
A first-time client, SMTA/Explore Minnesota was looking to increase brand awareness and encourage travel to southern Minnesota from the Omaha, NE market. “Residents of Omaha have ranked highly in travel interest to Minnesota of late, so we wanted to keep Minnesota and the southern region top of mind while they plan their upcoming vacations.”
With attractions like the National Eagle Center and the world’s largest boot, along with activities year-round from snowmobiling to kayaking and rock climbing, southern Minnesota offers an experience that is truly #OnlyinMN.
The communication and service we received were exactly as I would have expected, and then some. The Houck team was responsive and open to our edits and suggestions and also provided some suggestions on their end. Along with SMTA, we are excited about this and hope it makes an impact in the Omaha market. We anticipate a lift in website traffic and visits to Minnesota from the Omaha, Nebraska area.
Derek Ramthun - Co-op & Regional Marketing Strategist
Market Contacts
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