The Client
Houck Transit Advertising partnered with CoxHealth in Springfield, Mo to design and install their Fusion to promote their new 24 hour urgent care plus facility.
CoxHealth has been a long-time client, regularly utilizing the city buses in Springfield for advertising purposes. They have a talented creative team working to successfully promote the CoxHealth brand locally. It came as no surprise that these marketing professionals chose to use a unique fusion design on the bus to enhance the coverage of their message for the new 24 hour urgent care plus facility.
The need for care does not always arise during daytime hours, and, up until now, the Emergency Room has been the only option for late night, and after-hours medical needs. The eye-catching design of the new fusion ad will go a long way in ensuring that the Springfield community will catch the important message, “yes, we’re open”, day or night, around the clock.
“We have long valued our partnership with Houck Transit Advertising, and appreciate the attention-grabbing benefits of well-planned mobile artwork. When we launched our 24/7 Urgent Care, we knew we wanted to make a splash in the market and using a fresh bus design was one of the first things that came to mind.
The design approach is meant to strengthen the connection between day and night and that, yes, our Urgent Care is open any time, all the time. We’ve had nothing but strong, positive reactions to it and we’re thrilled with the response.”Stacy Fender
Market Contacts
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