How Fisher and Associates Water Cremation is Making Meaningful Connections Through Transit Advertising

At Houck Transit Advertising, our passion lies in helping businesses reach their communities in impactful ways. This testimonial from Fisher and Associates Water Cremation shows the real difference transit advertising can make—not just in driving business but in creating connections during life’s most important moments. 

Why Fisher and Associates Chose Transit Advertising 

A few months ago, Fisher and Associates Water Cremation, a business providing compassionate end-of-life services, reached out to us. Initially, the inquiry came from the owner’s wife, and soon after, our Account Executive Donna Dale began collaborating with them to explore advertising solutions. 

After brainstorming their goals and target audience, the decision was made to launch a transit advertising campaign including: 

• A Super King ad on a bus in Northfield, MN.
• Interior ceiling wraps across 10 buses serving the south metro area.
  – Including high-traffic routes from the Mall of America to Mystic Lake Casino (Minnesota Valley Transit Authority).

Immediate Results with Lasting Impact 

The results of the campaign were apparent almost immediately. Fisher and Associates saw a noticeable increase in website traffic, gaining an additional 25–30 visitors each week. Within the first month, one individual who saw the ads reached out to pre-arrange their cremation service—a proactive and meaningful choice for their family. 

Then, in the campaign’s second month, something even more profound happened. A family experiencing a sudden loss contacted Fisher and Associates after seeing their ad in Northfield. They needed immediate assistance, and thanks to transit advertising, they knew exactly where to turn. 

As the owner of Fisher and Associates shared:
“The only reason this happened was that they saw my Ad that you created on the side of your bus. I was able to assist this wonderful family at the most difficult time of their lives.” 

The Power of Transit Advertising 

Transit advertising is uniquely effective because it puts your message in front of people at key moments. For Fisher and Associates, their ads reached local families where they live, work, and travel. The campaign combined the strengths of: 

• Exterior bus ads, which act as mobile billboards, grabbing attention wherever the bus travels. 
• Interior bus ads, which engage a captive audience of daily commuters, ensuring their message stays top of mind. 

This approach enabled them to reach a diverse audience across multiple communities, making a genuine impact. 

Gratitude and Collaboration 

The team at Fisher and Associates expressed their appreciation for the support they received in crafting their campaign:
“Thank you, Donna, the graphics team, and the entire staff at Houck Transit Advertising for being patient with me and helping me create a meaningful Ad that connects with individuals looking for my business.” 

Stories like these remind us why we’re passionate about transit advertising—it’s more than just marketing; it’s about building connections that matter. 

Helping Your Business Make an Impact 

Whether you’re a local service provider like Fisher and Associates Water Cremation or a national brand, transit advertising can help you reach your audience effectively. From brainstorming ideas to designing impactful ads, Houck Transit Advertising is here to guide you every step of the way. 

Contact us today to start your campaign and discover how transit advertising can make a difference for your business.