April 21, 2025
Earth Day Marketing: Why Transit Ads Are a Sustainable Choice
With Earth Day around the corner, a lot of businesses are thinking about how to make their marketing more sustainable. And while things like eco-friendly packaging and carbon offsets often get the spotlight, there’s another simple but powerful way to make an impact—how and where you advertise.
Transit advertising lets you share your message in a way that supports the environment and reaches your community in a meaningful, visible way.
Advertising That’s Already Doing Good
Public transit is one of the greenest systems we’ve got. It reduces traffic, cuts down emissions, and helps more people get where they need to go using fewer resources.
When you place your ad on a bus, at a shelter, or along a transit route, you’re not creating extra waste or new emissions—you’re just making use of something that’s already in motion. It’s smart, sustainable, and effective.
Why Businesses Love Transit Advertising
It’s visible and values-driven
Your brand gets seen by thousands of people each day—right in the heart of the community—while aligning with values that matter to your customers.
It sticks around
Unlike some forms of advertising that are gone in seconds, transit ads stay up for weeks or even months, building real recognition over time.
It aligns with how people move
By advertising on transit, you’re supporting sustainable transportation while aligning your brand with the lifestyle choices of eco-conscious consumers.
The Numbers Speak for Themselves
- Public transit helps reduce U.S. carbon emissions by almost 37 million metric tons each year
- A full bus can take up to 40 cars off the road
- OOH (Out-of-Home) advertising, like transit ads, delivers $5.97 in ROI for every $1 spent
- It also drives 4x more online engagement per dollar than traditional media
So yes—it’s sustainable, and yes—it works.
Earth Day is Just the Start
More than ever, people are paying attention to how businesses show up in the world. Where you advertise says a lot about your brand—and choosing transit shows you care about being present, responsible, and connected to your community.
Whether you’re a local shop, a health organization, a nonprofit, or a growing brand, this is a chance to do something good for your business and the planet.
Let’s build something that moves your message—and sustainability—forward.
Reach out today and let’s talk about a greener campaign for Earth Month and beyond.
https://www-archive.oaaa.org/Portals/0/2019_ValueofOOHGuide2.pdf
