Following a competitive bidding process, Houck Transit Advertising was awarded the advertising contract by the Town of Chapel Hill, NC to operate the Chapel Hill Transit bus advertising program. Under the terms of this contract, Houck Transit Advertising will sell interior and exterior advertising space on all regular route buses beginning July 1st, 2019.
Chapel Hill Transit (CHT) is the second largest transit system in North Carolina, providing over seven million rides per year. CHT serves the communities of Chapel Hill, Carrboro, and the University of North Carolina at Chapel Hill (UNC). The two towns and the university share annual operating and capital costs associated with CHT on a contractual basis.
CHT is a fare-free system with fixed-route bus service on 31 weekday and weekend routes and EZ Rider demand response (ADA) service. CHT has a fleet of 121 vehicles (98 fixed-route and 22 demand response) – covering over 2.5 million miles per year in a service area of 62 square miles.
“Our partnership with Chapel Hill Transit is our first transit advertising program in North Carolina and brings the number of transit systems we partner with to 35 across 13 states. The opportunity to be able to serve this transit system and this community is one we have looked forward to for some time. Public transit is very strong in this community and region. Our team is excited for the opportunity to bring the public and private sectors closer together and serving this community with a successful transit advertising program on the Chapel Hill Transit buses.” Says Justin Houck, President Houck Transit Advertising.
To learn more about how Houck Transit Advertising can amplify your brand connect with Dave Engstrom at dave@houckads.com