100 Years

Houck Transit Advertising: 100 Years as a Family Business
(Shoreview, MN, April 15 2019) Shoreview, Minn.-based Houck Transit Advertising celebrates a century as a family-owned business, carrying on what brothers Leo, Joe and Pete Houck started in 1919: transit-based advertising.

What started as an interior advertisement on two buses between Minneapolis and St. Paul now has a reach across 40 public transit systems in nine states. The company has grown from three brothers to 22 team members and is now owned and operated by its 4th generation, and Leo’s great-grandson, Justin Houck.
“I think the main key to our success over so many years is always staying true to the principles of putting our clients, team members and partners first and always providing value to those we serve. City buses are how we have served and provided value to others for 100 years. Advertising on public transit buses offers organizations a high impact platform to bring awareness to their product or service. In turn, the revenue generated from those campaigns helps public transit systems enhance service throughout the community. We have seen first-hand when private companies and public transit come together communities become stronger. We have been honored to play a roll in facilitating those partnerships for many decades!” said Justin Houck, President.
Houck Transit Advertising will honor the anniversary throughout the year, including a special recognition with employees. “The entire company and family are very excited about this milestone,” said Justin Houck.

“I am very grateful for the passion and dedication our team has for our clients and I am extremely excited about beginning the next 100 years with them.”

About Houck Transit Advertising
Started in 1919, Houck Transit Advertising has been family owned for 4 generations. It specializes in operating all aspects of public transit advertising programs in over 40 markets throughout the United States. Houck’s mission is to work with companies to amplify their advertising campaigns and elevate their brands with high impact transit advertising opportunities while providing a dedicated source of revenue to public transit systems.